Category: Educational

• How to Make a Website More Visible in AI Search

  This is the checklist version. If you have read what GEO is and want to know what to actually change, start here and work down. The order is deliberate: the early items…

• How Does ChatGPT Choose Sources?

  Short answer: when ChatGPT cites a source, it has usually just searched the web, fetched a handful of pages, and picked the ones that most directly answer the question it was given.…

• What Is LLM SEO?

  LLM SEO is the practice of making your content usable by large language models, so that when one answers a question in your field it reaches for your page rather than someone…

• What Is GEO?

  GEO stands for generative engine optimisation. It is the work of getting your pages quoted by the systems that answer questions directly instead of handing over a list of links: ChatGPT, Google’s…