Category: Technical

• Schema Markup for AI Search

  Schema markup is structured data you add to a page so a machine can read its facts without inferring them from prose. It has been useful for search for a decade. For…

• Entity SEO for WordPress

  Entity SEO is the work of making machines confident about what you are, as distinct from what your pages are about. A keyword is a string. An entity is a thing in…

• GPTBot vs ClaudeBot vs PerplexityBot

  These are three of the crawlers that read your site on behalf of AI products. They are not interchangeable, and the most common mistake is treating them as one thing to allow…

• How to Add llms.txt to WordPress

  llms.txt is a proposed convention: a plain-text file at your site root that gives a language model a curated map of your content, in Markdown, without the navigation and boilerplate that surround…